Overview:

This course offers customized and practical-oriented learning sessions in social media and online marketing communication. Designed and delivered by leading local and international digital marketing experts, it guides participants through essential strategies, real-life case studies, and both local and global best practices.

Module:

• Introduction to Social Media and Online Marketing Communication: Understand the local
  and global landscape.
• Platform Selection Strategy: Explore global parameters for platform relevance.
• Apps and OTT Platform Relevance: Identify key platforms in local contexts.
• Content Development for Multi-Platforms: Craft strategies aligned with brand objectives
  for diverse platforms.
• Budget Allocation Strategy: Learn practical methods for distributing budgets to achieve
  brand marketing goals.
• Measuring Campaign Performance: Track ROAS and evaluate campaign results using
  global benchmarks.
• Case Studies and Problem Solving: Analyze two real-life cases (local and global),
  followed by hands-on problem-solving and individual assessments.