Overview:

This course offers customized and practical-oriented learning sessions in social media and online marketing communication. Designed and delivered by leading local and international digital marketing experts, it guides participants through essential strategies, real-life case studies, and both local and global best practices.

Module:

• Introduction to Social Media and Online Marketing Communication Landscape
• Strategy Planning Parameters and Platform Selection Criteria
• Content Development Strategy and Rationale for Multi Platforms
• Key Bases of Performance Marketing
• Key Learnings of SEO, SEM and Search
• Measuring Social Media and Online ROAS and Campaign Performances
• Real Life Case Study Demonstration x 2 Cases (Local + Global)
• CEO / Founders Experience Sharing Session
• Case Study Solving and Individual Assessment