Overview:

This course, led by top local and international brand and marketing communication strategy experts, provides participants with an immersive experience in crafting practical and effective brand marketing communication strategies. Students will learn through real-world case studies, consumer data analysis, and strategy development processes that address both local and global perspectives.

Module:

• What and Why of Brand Marketing Communication – Rabeth Khan
• Setting Brand Marketing Objectives – Rajni Menon
• Understanding Consumers and Consumer Data Analysis – Rajni Menon
• Understanding Communication Platforms and Its Relevance – Tahsin Saeed
• Developing a Marketing Communication Strategy – Talat Rahim
• Measuring ROAS and Campaign Performances (Digital) – Sunil Yadav
• Measuring ROAS and Campaign Performances (Non-Digital) – Rabeth Khan
• Real Life Case Study Demonstration x 2 Cases (Local) – Talat Rahim
• Real Life Case Study Demonstration x 2 Cases (Global) – Rajni Menon
• CEO / FOUNDERS Experience Sharing Session
• Case Study Solving and Individual Assessment