Overview:

This course, led by top local and international brand and marketing communication strategy experts, provides participants with an immersive experience in crafting practical and effective brand marketing communication strategies. Students will learn through real-world case studies, consumer data analysis, and strategy development processes that address both local and global perspectives.

Module:

• Setting Brand Marketing Objectives (Global)
• Understanding Consumers and Consumer Data Analysis (Global)
• Developing a Marketing Communication Strategy (Local + Global)
• Understanding Communication Platforms and Their Relevance (Global)
• Measuring ROAS and Campaign Performances (Global / Digital + Non-Digital)
• Real-Life Case Study Demonstration x 2 Cases (Local + Global)
• Case Study Solving and Individual Assessment