Overview:

This course, led by top local and international brand and marketing communication strategy experts, provides participants with an immersive experience in crafting practical and effective brand marketing communication strategies. Students will learn through real-world case studies, consumer data analysis, and strategy development processes that address both local and global perspectives.

Module:

• What and Why of Brand Marketing Communication
• Setting Brand Marketing Objectives (Global)
• Understanding Consumers and Consumer Data Analysis (Global)
• Understanding Communication Platforms and Its Relevance (Local)
• Developing a Marketing Communication Strategy
• Measuring ROAS and Campaign Performances (Digital + Non-Digital)
• Real Life Case Study Demonstration x 2 Cases (Local + Global)
• CEO / FOUNDERS Experience Sharing Session
• Case Study Solving and Individual Assessment